| Located in the south east of England, Reading is a busy commercial centre and university town that has recently seen tremendous growth, especially in the IT industry. Increased demand for public transport has prompted investments in leadingedge technology for Reading Borough’s public bus system. As part of their Smart Cities project, the Reading Borough Council decided that they needed a bus system in keeping with the digital age. In 2003, the Council put out a tender for a bus Real Time Information (RTI) system. After a competitive tendering exercise, ConnexionzUK was contracted to provide an RTI system that included 150 on-bus units and passenger information at 150 bus stops.
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case study open Reading
Borough Council
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